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Privacy policy
Information you provide to us
We collect the personal information you provide to us when you purchase our products or visit our website. The categories of information we may collect include:
- Personal Identifiers, including name, email address, postal address, telephone number, and online Identifiers
- Internet Activity
- Commercial Information, including purchases
- Financial Information, including credit or debit card number
- Location Information, including general location data
- Physical and Audio Data, including physical characteristics or descriptions, photos, and video recordings
- Protected Classifications and Other Personal Characteristics, including age and sex, gender, or gender identity
- Consumer Communications, including direct communications with your consumers
- Inferences from Other Data, including inferences created from other personal information collected
- Custom Data, including skin Quiz Survey Responses
Cookie Policy
We use cookies to create a better experience for you on our site. For example, cookies prevent you from having to login repeatedly, and they help us remember items you've added to your cart. We also use third-party cookies, which are cookies placed by third parties for advertising and analytics purposes. You can control these cookies through your browser settings.
Information from other sources
We may collect personal information about you from third-party sources, including Retail Partners.
The categories of information we may collect include:
Retail Partners
- Personal Identifiers, including Name, Email address, Postal address, and Telephone number
How long we keep your data
We do not retain data for any longer than is necessary for the purposes described in this Policy.
We generally retain data according to the guidelines below.
| Type of Data | Retention Period |
|---|---|
| Cookies and online data we collect while you use our website, including Online Identifiers, Internet Activity, General location data | We delete or anonymize data concerning your use of our website within 7 years of collecting it. |
| Data we collect in order to process and ship orders you place with us, including Name, Email address, Postal address, Telephone number, Online Identifiers, Internet Activity, Purchases, Credit or debit card number, General location data | We keep personal information related to products and services you purchase for as long as the personal data is required for us to fulfill our contract with you, and for 7 years from your last purchase with us. We may keep data beyond this period in anonymized form. |
| Data we collect when you contact us for customer support and other inquiries, including Name, Email address, Telephone number, Online Identifiers, Internet Activity, Purchases, General location data, Direct communications with your consumers | We keep customer feedback and correspondence with our customer service for up to 7 years to help us respond to any questions or complaints. We may keep data beyond this period in anonymized form. |
| Data we collect when you sign up for promotional and marketing communications, including Name, Email address, Postal address, Telephone number, Online Identifiers, Internet Activity, Purchases, Physical characteristics or descriptions, Photos, Age, Sex, gender, or gender identity, Direct communications with your consumers, Inferences created from other personal information collected, Skin Quiz Survey Responses | Where you have signed up to receive promotional and marketing communications from us, we will retain any data collected until you opt out or request its deletion. We may keep data beyond this period in anonymized form. We will further retain a record of any opt-outs in order to prevent sending you future communications. |
| Data we collect when you review our products, answer surveys, or send feedback, including Name, Email address, Online Identifiers, Internet Activity, Purchases, Photos, Video recordings, Age, Direct communications with your consumers | We retain review, survey, and feedback data for up to 7 years following your last contact with us. We may keep data beyond this period in anonymized form to help improve our products and services. |
| Data we collect in connection with privacy requests, including Name, Email address, Online Identifiers | We retain records related to privacy requests as long as necessary to comply with our legal obligations. |
| Data we collect for security purposes, including Name, Email address, Online Identifiers, Internet Activity | We retain security-related data as long as necessary to comply with our legal obligations and to maintain and improve our information security measures. |
Why we process your information
We process personal information for the following business and commercial purposes:
- Analyzing Data
- Conducting Surveys
- Creating Customer Profiles
- Delivering Targeted Ads
- Fulfilling Customer Orders
- Improving our Products & Services
- Internal Business Operations
- Meeting Compliance & Legal Requirements
- Operating Our Website or Mobile Apps
- Preventing Fraud
- Processing Payments
- Providing Customer Support
- Providing Cybersecurity
- Sending Promotional Communications
- Tracking Purchases & Customer Data
We may disclose personal information about you for business and commercial purposes when you purchase our products or visit our website:
| Personal Information Category | Categories of Service Providers | Categories of Third Parties |
|---|---|---|
| Personal Identifiers | Ad Networks, Business Operations Tool, Cloud Computing & Storage Providers, Commerce Software Tools, Communications Tools, Customer Support Tools, Cybersecurity Providers, Data Analytics Providers, Governance, Risk & Compliance Software, Payment Processors, Sales & Marketing Tools, Shipping Services, and Website Operations Tool | Ad Networks, Commerce Software Tools, Data Analytics Providers, Payment Processors, Sales & Marketing Tools, and Shipping Services |
| Internet Activity | Ad Networks, Communications Tools, Cybersecurity Providers, Data Analytics Providers, Fraud Prevention Tools, IT Infrastructure Services, Payment Processors, Sales & Marketing Tools, and Website Operations Tool | Ad Networks, Commerce Software Tools, Data Analytics Providers, and Sales & Marketing Tools |
| Commercial Information | Ad Networks, Business Operations Tool, Cloud Computing & Storage Providers, Commerce Software Tools, Customer Support Tools, Data Analytics Providers, Payment Processors, Sales & Marketing Tools, and Website Operations Tool | Ad Networks, Commerce Software Tools, and Payment Processors |
| Financial Information | Business Operations Tool and Payment Processors | Commerce Software Tools |
| Location Information | Business Operations Tool, Commerce Software Tools, Data Analytics Providers, Fraud Prevention Tools, Sales & Marketing Tools, and Website Operations Tool | Commerce Software Tools |
| Physical and Audio Data | None | None |
| Protected Classifications and Other Personal Characteristics | Customer Support Tools and Sales & Marketing Tools | None |
| Consumer Communications | Business Operations Tool, Customer Support Tools, and Sales & Marketing Tools | Ad Networks |
| Custom Data | Data Analytics Providers and Sales & Marketing Tools | None |
This section provides additional information for people in the European Economic Area (EEA) or United Kingdom (UK). The terms used in this section have the same meaning as in the General Data Protection Regulation and the UK Data Protection Act (GDPR). The term “personal information” as used in this notice has the same meaning as “personal data” in the GDPR.
Collection and Disclosure of Personal Data
The personal data we collect and how we share it is described above in our Privacy Policy.
We may disclose your personal information to the following third party controllers for business purposes: Tiktok Ads, Taboola, UPS, USPS, LiveIntent, PayPal - Pay with PayPal, Venmo, Pay Later, Facebook Ads, Shopify, Microsoft Ads, Google Ads, Instagram Ads, ChannelApe, Pinterest Ads, Microsoft Clarity, Capacity llc, Octane AI, Stamped, ReferralCandy, Outbrain Amplify, Snapchat Ads, Blotout. To understand how these parties handle your data, please refer to their respective privacy policies.
Cookie Notice
We use cookies to improve your experience on our site and to allow us and third parties to personalize the marketing content you see on other websites and social media. Manage your cookie consent here.
Essential Cookies
We use these cookies for things like security, logins, site errors, and processing payments. We can't turn these necessary cookies off, but you can control them in your browser.
| Cookie Name | Provider | Duration |
|---|---|---|
| __blockify::analyzer | Blockify | Session |
| __cf_bm | Cloudflare | 31 Mins |
| __cf_bm | Cloudflare | 31 Mins |
| __cf_bm | Cloudflare | 30 Mins |
| __cf_bm | Cloudflare | 30 Mins |
| __cf_bm | Cloudflare | 31 Mins |
| __cflb | Cloudflare | 1 Day |
| __cflb | Cloudflare | 1 Day |
| _cmp_a | Shopify | 1 Day |
| _cmp_a | Shopify | 1 Day |
| _gbsess | Gobot | Session |
| _ju_pn | Justuno | 1 Day |
| _tracking_consent | Shopify | 1 Year |
| _tracking_consent | Shopify | 1 Year |
| AWSALBCORS | Disco | 7 Days |
| cart | Shopify | 14 Days |
| cart | Shopify | 14 Days |
| cart_currency | Shopify | 14 Days |
| cart_currency | Shopify | 14 Days |
| cart_sig | Shopify | 14 Days |
| cart_sig | Shopify | 14 Days |
| cart_ts | Shopify | 14 Days |
| cart_ts | Shopify | 14 Days |
| discount_code | First Party | Session |
| em_cookie_ts | Edgemesh | 1 Year 1 Month 4 Days |
| em_migration | Edgemesh | 1 Year 1 Month 4 Days |
| em_migration | Edgemesh | 1 Year 1 Month 4 Days |
| em_nav_id | Edgemesh | Session |
| ig-vars | Intelligems | 1 Year |
| keep_alive | Shopify | 30 Mins |
| keep_alive | Shopify | 31 Mins |
| localization | Shopify | 1 Year |
| localization | Shopify | 1 Year |
| secure_customer_sig | Shopify | 1 Year |
| secure_customer_sig | Shopify | 1 Year |
| shopify_pay_redirect | Shopify | 1 Day |
Analytics Cookies
These cookies tell us how you use our sites and apps, and provide information to help us improve your experience.
| Cookie Name | Provider | Duration |
|---|---|---|
| __attentive_cco | Attentive | 59 Years 14 Days |
| __attentive_dv | Attentive | 1 Day |
| __attentive_pv | Attentive | 1 Day |
| __blockify::analyzer | Blockify | Session |
| _ccpx_u | LiveIntent | 1 Year |
| _ccpx_u | LiveIntent | 1 Year |
| _conv_s | Convert | 20 Mins |
| _conv_v | Convert | 5 Months 29 Days |
| _dd_s | Social Snowball | 16 Mins |
| _ga | Google Analytics | 1 Year 1 Month 4 Days |
| _ga | Google Analytics | 1 Year 1 Month 4 Days |
| _ga_VQQRW9QMYS | Google Analytics | 1 Year 1 Month 4 Days |
| _ga_VQQRW9QMYS | Google Analytics | 1 Year 1 Month 4 Days |
| _gat | Google Analytics | 1 Min |
| _gbpuid | Gobot | Session |
| _gbpuid | Gobot | Session |
| _gbsess | Gobot | Session |
| _gbsess | Gobot | Session |
| _gbtest | Gobot | 1 Min |
| _gbtest | Gobot | 1 Min |
| _gid | Google Analytics | 1 Day |
| _gid | Google Analytics | 1 Day |
| _heatIdvUpdated_437 | Heatmap.com | 1 Day |
| _heatVid_437 | Heatmap.com | 1 Day |
| _ju_dc | Justuno | 1 Year |
| _ju_dm | Justuno | 1 Day |
| _landing_page | Shopify | 14 Days |
| _landing_page | Shopify | 14 Days |
| _li_ss | LiveIntent | 30 Days |
| _nb_sp_cookie | Northbeam | 1 Year |
| _nb_sp_id.0d39 | Northbeam | 1 Year 1 Month 4 Days |
| _nb_sp_id.2b5c | Northbeam | 1 Year 1 Month 4 Days |
| _nb_sp_ses.0d39 | Northbeam | 30 Mins |
| _nb_sp_ses.2b5c | Northbeam | 31 Mins |
| _orig_referrer | Shopify | 14 Days |
| _orig_referrer | Shopify | 14 Days |
| _pk_hsr.437.0d39 | First Party | 30 Mins |
| _pk_id.-1.2b5c | First Party | 1 Year 28 Days |
| _pk_id.437.0d39 | First Party | 1 Day |
| _pk_id.437.0d39 | First Party | 1 Year 28 Days |
| _pk_id.437.2b5c | First Party | 2 Days |
| _pk_ref.-1.2b5c | First Party | 5 Months 30 Days |
| _pk_ses.-1.2b5c | First Party | 31 Mins |
| _pk_ses.437.0d39 | First Party | 31 Mins |
| _shopify_s | Shopify | 31 Mins |
| _shopify_s | Shopify | 30 Mins |
| _shopify_sa_p | Shopify | 1 Day |
| _shopify_sa_t | Shopify | 1 Day |
| _shopify_y | Shopify | 1 Year |
| _shopify_y | Shopify | 1 Year |
| _sp_id.556d | Northbeam | 1 Year 1 Month 4 Days |
| _sp_id.7e78 | First Party | 1 Year 1 Month 4 Days |
| _sp_ses.556d | Northbeam | 30 Mins |
| _sp_ses.7e78 | First Party | 31 Mins |
| c | Beeswax | 1 Year |
| em_device_id | Edgemesh | 1 Year 1 Month 4 Days |
| em_session_id | Edgemesh | Session |
| ig-fv | Intelligems | 1 Year |
| ig-id | Intelligems | 1 Year |
| ig-location | Intelligems | 1 Hour |
| ig-pv | Intelligems | 1 Year |
| mr_vid | Microsoft Clarity | 1 Day |
| mr_vid | Microsoft Clarity | 1 Day |
| sp | PostPilot | 1 Year |
| tag_session | First Party | 30 Mins |
| tag_user_id | First Party | 1 Year 1 Month 4 Days |
| tolstoy-anonymousId | Tolstoy | 1 Year |
| tuid | Shopify | 1 Year |
| wi_ga_client_id | First Party | Session |
Personalization Cookies
We use these cookies to enhance functionality and personalize content for you. For example, they allow us to remember you when you return to our website or app. If you do not allow these cookies then some or all of these services may not function properly.
| Cookie Name | Provider | Duration |
|---|---|---|
| _conv_s | Convert | 20 Mins |
| _conv_v | Convert | 5 Months 29 Days |
| _gbpuid | Gobot | Session |
| _gbpuid | Gobot | Session |
| _gbsess | Gobot | Session |
| _gbsess | Gobot | Session |
| _gbtest | Gobot | 1 Min |
| _gbtest | Gobot | 1 Min |
| _ju_dn | Justuno | 30 Days |
| _ju_v | Justuno | 1 Day |
| AWSALBCORS | Disco | 7 Days |
| ig-location | Intelligems | 1 Hour |
Advertising Cookies
These cookies help us decide which products, services and offers may be relevant for you. We use this data to customize the marketing content you see on websites, apps and social media, and to measure your interactions with that content. We might use these cookies to advertise our products to you when you visit other websites.
| Cookie Name | Provider | Duration |
|---|---|---|
| __attentive_cco | Attentive | 59 Years 14 Days |
| __attentive_id | Attentive | 59 Years 14 Days |
| __attentive_ss_referrer | Attentive | 1 Day |
| __kla_id | Klaviyo | 2 Years |
| _attn_ | Attentive | 9 Years 26 Days |
| _ccpx_u | LiveIntent | 1 Year |
| _dd_s | Social Snowball | 16 Mins |
| _fbp | Facebook Ads | 2 Months 29 Days |
| _fbp | Facebook Ads | 2 Months 29 Days |
| _gcl_au | Google Ads | 2 Months 29 Days |
| _ju_v | Justuno | 1 Day |
| _lc2_fpi | LiveIntent | 2 Years |
| _lc2_fpi_meta | LiveIntent | 2 Years |
| _li_dcdm_c | LiveIntent | Session |
| _li_ss | LiveIntent | 30 Days |
| _sp_id.7e78 | First Party | 1 Year 1 Month 4 Days |
| _sp_ses.7e78 | First Party | 31 Mins |
| _tt_enable_cookie | Tiktok Ads | 1 Year 25 Days |
| _tt_enable_cookie | Tiktok Ads | 1 Year 25 Days |
| _ttp | Tiktok Ads | 1 Year 25 Days |
| _ttp | Tiktok Ads | 1 Year 25 Days |
| _ttp | Tiktok Ads | 1 Year 25 Days |
| AWSALBCORS | Disco | 7 Days |
| bito | Beeswax | 1 Year 30 Days |
| bitoIsSecure | Beeswax | 1 Year 30 Days |
| c | Beeswax | 1 Year |
| dicbo_id | Outbrain Amplify | 6 Mins |
| dicbo_id | Outbrain Amplify | 5 Mins |
| FPC | First Party | 7 Days |
| FPC | First Party | 7 Days |
| lidid | LiveIntent | 2 Years |
| receive-cookie-deprecation | Taboola | 1 Year |
| receive-cookie-deprecation | Google Ads | Session |
| ss_session_uid | First Party | 1 Day |
| ss_visitor_uid | First Party | 1 Year |
| t_gid | Taboola | 1 Year |
| t_pt_gid | Taboola | 1 Year |
| taboola_session_id | Taboola | Session |
| test_cookie | Google Ads | 15 Mins |
Lawful Bases and Legitimate Interests
We process personal data on the following lawful bases:
- Complying with legal obligations
- Fulfilling contracts
- Consent
- Legitimate interests
Where we process personal data on the basis of our legitimate interests, we pursue the following interests: Analyzing Data, Creating Customer Profiles, Delivering Targeted Ads, Fulfilling Customer Orders, Improving our Products & Services, Internal Business Operations, Meeting Compliance & Legal Requirements, Operating Our Website or Mobile Apps, Preventing Fraud, Processing Payments, Providing Customer Support, Sending Promotional Communications, Providing Cybersecurity, Tracking Purchases & Customer Data, and Conducting Surveys.
International Data Transfers
We may send the personal data of individuals in the EEA/UK to third countries, including the United States, where it may be stored or processed, for example on our service providers’ cloud servers. When we transfer personal data, we rely either on Adequacy Decisions as adopted by the European Commission (EC) or the UK Information Commissioner's Office (ICO) on the basis of Article 45 of Regulation (EU) 2016/679 (GDPR), the EU-US Data Privacy Framework and UK-US Data Bridge agreements, Standard Contractual Clauses (SCCs) issued by the EC or International Data Transfer Agreements (IDTAs) approved by the ICO. Data protection authorities have determined that the SCCs and IDTAs provide sufficient safeguards to protect personal data transferred outside the EEA/UK. You may read more about international data transfer mechanisms at the following links:
- https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_en
- https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/international-data-transfer-agreement-and-guidance/
Privacy Rights
Individuals in the EEA/UK have the following rights regarding their personal data. Make a Privacy Request by clicking here. Once you submit a request, we will verify your identity and process your request in most cases within 30 days.
Right to access. You have the right to request a copy of the personal data we hold about you.
Right of portability. You have the right to ask us to transfer your data to another party.
Right to rectification. You have the right to request that we rectify any incorrect information we have about you.
Right of erasure. You have the right to request that we erase (delete) any personal information we hold about you.
Right to lodge a complaint with a supervisory authority. You have a right to lodge a complaint with a supervisory authority. For more information, you can visit the Information Commissioner’s Office website at https://ico.org.uk/, or see a list of EU Data Protection Authorities at https://www.gdprregister.eu/gdpr/dpa-gdpr/.
Inquiries
Controller contact information
Solawave